As Creative Director at Amazon Go, I have had the opportunity to lead an amazing team and build the brand and all it’s touchpoint across the full customer journey. We recently repositioned the brand as a “one stop daily life shop” combining fresh meals, groceries, c-store favorites and Amazon services to help customers get more done in less time.
Creative Team: Dana Deininger, Drew DiSabatino, Maverick Garces, Michael Lortz, Thomas Rhee, Leah LaMoure, Alice de Muizon.
Illustration: Maria Milenko
Lifestyle Photography: Sarah Flotard
Product Photography: Mike Nelson
Video: Revery
Collection of Starbucks Reserve Tasting Cards designed over the past few years.
Projects competed while working at Starbucks Creative Studio.
Creative Director: Dana Deininger
Associate Creative Director: Drew DiSabatino
Designer: Jisu Hwang
Video: Revery
Had the privilege of being part of the team that repositioned Starbucks Reserve and launched the first Roastery in Seattle. We developed a new multi-tiered packaging system, tasting cards, signage, logo for Roastery and Tasting Room, and many other brand touchpoints.
Creative Team: Jeffrey Fields, Jen Quotson, Mike Peck, Ben Nelson, Jon Cannel, Derek Shimizu, Andy Brawner, Fred Carriedo, Dana Deininger, Marisa Crane.
Project completed while working in the Starbucks Creative Studio.
Project completed while working at CF Napa Brand Design in beautiful Napa, California
As Creative Director at Amazon Go, I have had the opportunity to lead an amazing team and build the brand and all it’s touchpoint across the full customer journey. This work highlights the creative expression for the brand and how it flexed across a variety of in-store programs.
Creative Team: Dana Deininger, Drew DiSabatino, Pamela Farrington, Jisu Hwang, Claire Moyle, Alan Guansing, Jordan Key, Leah LaMoure, Alice de Muizon.
Product Photography: Mike Nelson
Video: Carlo Corbellini
Multichannel campaign for Amazon Go in 2021.
Creative Directors: Dana Deininger, Pamela Farrington
Designers: Claire Moyle, Jordan Key
Writer: Kenna Knapp
Illustration: Jordan Kay
Video: Avocados & Coconuts
Photography: Mike Nelson
Branding system for Toki Doki, a Japanese Cafe from the Shalom Japan team. Typography was built out of geometry of the shared icon for both restaurants. Brand pattern and family of logos were also developed.
We launched Amazon's first grocery store. But unlike your normal grocery, this one, has Just Walk Out Technology. That means there's no lines and no checkout—it's contactless, and fast. Customers just scan their Amazon Go app to enter the store, grab what they want, and leave whenever they're ready. No waiting. No worries.
We built the store from the ground up—creating every rotational poster, category name and header, the shelf edge assets, even the product tickets, and product-level storytelling.
Creative Directors: Dana Deininger, Greg Dyer
Art Directors: Claire Moyle, Alan Guansing, Sarah Karlson
Illustrated and Designed this double wall tumbler for Starbucks Local Series during Holiday Season 2016 for my home state, Montana.
Creative Manager: Drew Wilson
Design and Illustration: Dana Deininger
Project completed while working at the Starbucks Creative Studio.
Collection of Limited Edition Artist Totes that I created for the Starbucks Reserve Roastery in Seattle. Each tote was a series of 10. Combination of Silkscreen and Lino cuts where used to create these.
The Community tote was a collaboration with 9 other designers in the studio, each one designing their own letter, making this project a true community collaboration.
Project completed while working at the Starbucks Creative Studio.
Starbucks seasonal In-store Promotion for the AP region in the Winter of 2019.
Creative Managers: Dana Deininger, Ethan Johnson
Designers: Brenden Mendoza, Sean Bucknam, Chloe Euzarraga
Writer: Erin Reitz, Merideth Reddings
Photography: Anabelle Breakey
Had the opportunity to design, Illustrate, and do the custom typography on this CD package celebrating the works of Gershwin.
Project was featured in the 2015 PRINT Regional Design Annual.
Creative Directors: Mike Peck, Jeffery Fields
Creative Manager: Jon Cannell
Design and Illustration: Dana Deininger
Writer: Steven Stolder
Project completed while working at the Starbucks Creative Studio.
Starbucks seasonal In-store Promotion for the AP region in the Winter of 2018.
Creative Managers: Dana Deininger, Ethan Johnson
Designers: Brenden Mendoza, Meg O’Brien
Writer: Lisa O’Brien
Illustrator: Steven Noble
Photography: Scott Pitts
Collection of Starbucks Cards I created over the years I worked at Starbucks.
Design, Illustration, Typography: Dana Deininger
A collection of Starbucks Cards in their local series that I had the honor of designing and illustrating.
Creative Manager: Jon Cannel
Design and Illustration: Dana Deininger
Project completed while working at the Starbucks Creative Studio.
Starbucks seasonal In-store Promotion for the UK/CE region in the Winter of 2018.
Creative Managers: Dana Deininger, Ethan Johnson
Designers: Kelsey Cole, Grace Cho
Photography: Kathryn Barnard
Project completed while working at CF Napa Brand Design
Starbucks seasonal In-store Promotion for the AP regions in the spring of 2018.
Creative Managers: Dana Deininger, Ethan Johnson
Designers: Meg O’Brien, Brenden Mendoza
Writers: Erin Reitz, Meredith Ridings
Photography: Scott Pitts
Starbucks seasonal In-store Promotion for the Canada and UKCE regions in the spring of 2018.
Creative Manager: Dana Deininger
Designers: Kelsey Cole, Grace Cho, Yumiko Menikoff, Kingyin Cheung
Writer: TJ Hatfield
Photographer: Kathryn Barnard
Starbucks seasonal In-store Promotion for the AP region in the Summer of 2018.
Creative Manager: Dana Deininger
Designers: Kelsey Cole, Grace Cho
Photography: Kathryn Barnard
Starbucks seasonal In-store Promotion for the AP region in the Summer of 2018.
Creative Manager: Dana Deininger
Designers: Brenden Mendoza, Meg O’Brien, Chloe Euzarraga
Writer: Lisa O’Brien
Photography: Kathryn Barnard
Project completed while working at CF Napa Brand Design
Starbucks seasonal In-store Promotion for the AP region in the Summer of 2018.
Creative Manager: Dana Deininger
Designers: Brenden Mendoza, Grace Cho
Writer: Sarah Hendrickson
Photography: Scott Pitts
Project completed while working at CF Napa Brand Design.
Illustration: Malleus Rock Art Lab
Designed the ultra premium Swarovski Starbucks card collection.
Project completed while working at CF Napa Brand Design
Project completed while working at Urban Influence Design Studio.
Custom die-cut card with embossed metal wrap. This special edition Starbucks card was designed specifically for the Asian Pacific markets.
Project completed while working in the Starbucks Creative Studio.
Project completed while working at CF Napa Brand Design.
Creative Director: David Schumann
Design Director: Kevin Reeves
Designer/Illustrator: Dana Deininger
Project completed while working at Urban Influence Design Studio.
Project completed while working at CF Napa Brand Design.
Project completed while working at Siquis, Ltd.
Project completed while working at CF Napa Brand Design.
Project completed while working at Starbucks Creative Studio.
Project completed while working at CF Napa Brand Design
Project completed while working at CF Napa Brand Design
Series of beverage illustrations I did for a Starbucks in-store promotion.
Project completed while working at the Starbucks Creative Studio.
Project completed while working at Starbucks Creative Studio.
Project completed while working at CF Napa Brand Design
Project completed while working at CF Napa Brand Design
Project completed while working at CF Napa Brand Design
Project completed while working at CF Napa Brand Design
Project completed while working at CF Napa Brand Design
