We launched Amazon's first grocery store. But unlike your normal grocery, this one, has Just Walk Out Technology. That means there's no lines and no checkout—it's contactless, and fast. Customers just scan their Amazon Go app to enter the store, grab what they want, and leave whenever they're ready. No waiting. No worries.
We built the store from the ground up—creating every rotational poster, category name and header, the shelf edge assets, even the product tickets, and product-level storytelling.
Creative Directors: Dana Deininger, Greg Dyer
Art Directors: Claire Moyle, Alan Guansing, Sarah Karlson